Razorfish is an Austin-Based design agency that works with many clients all over the world, including Citibank. Designing in financial tech is interesting in that there are so many restrictions, but the longer i worked in it, i learned how to play within the bounds. Below, you’ll see examples of webpages below that I’ve designed not only within the Citibank guidelines, but within the guidelines of the design system they use for these pages.

 

Keller Williams

Pitch + Execution

 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed commodo aliquet sollicitudin. Integer turpis nunc, mattis in sapien sit amet, sagittis vulputate nulla. Suspendisse tempus tortor ac ante ornare, vitae euismod urna iaculis. Duis maximus nisl non erat feugiat, et vulputate neque semper. In sit amet massa eget elit pulvinar venenatis nec sit amet ante. Nam vitae tortor in neque vestibulum rutrum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed commodo aliquet sollicitudin. Integer turpis nunc, mattis in sapien sit amet, sagittis vulputate nulla. Suspendisse tempus tortor ac ante ornare, vitae euismod urna iaculis. Duis maximus nisl non erat feugiat, et vulputate neque semper. In sit amet massa eget elit pulvinar venenatis nec sit amet ante. Nam vitae tortor in neque vestibulum rutrum.

 
 

ADS/Bread Financial

 

UI

In this page, we were tasked with showing the benefits of the card, while also showing the above-the-line brand language in a way that wasn’t as cluttered or distracting as the proposed direction. I created a comp of this simple animation and with my page design to show how we could seamlessly have the message on the left evolve as the user scrolls the page, which sold helped us sell the idea to the client.

In this page, we were tasked with showing the benefits of the card, while also showing the above-the-line brand language in a way that wasn’t as cluttered or distracting as the proposed direction. I created a comp of this simple animation and with my page design to show how we could seamlessly have the message on the left evolve as the user scrolls the page, which sold helped us sell the idea to the client.

 
 
 

Citibank

Pitch + Execution

 

In this page, we were tasked with showing the benefits of the card, while also showing the above-the-line brand language in a way that wasn’t as cluttered or distracting as the proposed direction. I created a comp of this simple animation and with my page design to show how we could seamlessly have the message on the left evolve as the user scrolls the page, which sold helped us sell the idea to the client.

In this page, we were tasked with showing the benefits of the card, while also showing the above-the-line brand language in a way that wasn’t as cluttered or distracting as the proposed direction. I created a comp of this simple animation and with my page design to show how we could seamlessly have the message on the left evolve as the user scrolls the page, which sold helped us sell the idea to the client.

 
 
 

Razorfish Internal Pitch

 

Pitch + Execution

In this page, we were tasked with showing the benefits of the card, while also showing the above-the-line brand language in a way that wasn’t as cluttered or distracting as the proposed direction. I created a comp of this simple animation and with my page design to show how we could seamlessly have the message on the left evolve as the user scrolls the page, which sold helped us sell the idea to the client.

In this page, we were tasked with showing the benefits of the card, while also showing the above-the-line brand language in a way that wasn’t as cluttered or distracting as the proposed direction. I created a comp of this simple animation and with my page design to show how we could seamlessly have the message on the left evolve as the user scrolls the page, which sold helped us sell the idea to the client.